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                     ’Rozanne’ Geranium

Chelsea Flower Show Plant of the Centenary, an award created to celebrate Chelsea Flower Show's 100th anniversary.

“Remember that Chelsea Flower Show Plant of the Centenary I told you about a few weeks ago? Well, the people have spoken and the plant chosen as the Plant of the Centenary is geranium ‘Rozanne’, one that is well known and loved by many of you and your customers. And as you can imagine, Adrian Bloom and the folks at Blooms of Bressingham—which introduced ‘Rozanne’ to the market—are ecstatic about the honor. “What exactly is the Plant of the Centenary? The award was created to celebrate the Chelsea Flower Show’s 100th anniversary. The Royal Horticultural Society chose 10 varieties, each one introduced during one of the decades of the flower show’s 10 decades of existence. ‘Rozanne’ was exhibited in an Adrian Bloom-designed garden at the Chelsea Flower Show in 2000. The public was then asked to vote on their favorite. “Rozanne’s victory is testimony to her impeccable credentials as a truly garden worthy plant, which has already stood the test of time, still unsurpassed after 13 years in the market,” states a press release from Blooms of Bressingham. “With over 12 million plants sold throughout the world, this is a shining example of quality achieving the success it deserves.” “It’s also a slice of hope to those folks like you and me (more you than me) who spot a new and different item in the garden or trial bed and have the gut feeling that others are going to love it, too. If you’re one of those folks, ‘Rozanne’ says keep on with it.”   - (Ellen White, Green Profit, 30 May 2013)